This website project was initiated to create a refined digital presence for showcasing select high-end real estate developments. Inspired by industry-leading websites such as Invest in Spain, SC Marbella, and Gold Estates, the design approach emphasizes luxury, clarity, and ease of interaction.
The layout was intentionally minimalist—highlighting premium property visuals without visual clutter. A color palette of deep blue, gold, black, and white was selected to convey sophistication and align with the aesthetic of the client’s references. Three design proposals were created: two with light, clean interfaces and one with a bold, dark variation to offer stylistic contrast.
Unlike traditional property platforms, this site is not focused on detailed listings of individual units. Instead, it presents entire projects, each with essential details like location, number of units, and key features using a “Prices from” format to suggest pricing brackets while avoiding exact unit availability due to high turnover. Each project page is tailored to provide enough information to attract interest while guiding users to take action.
To maximize lead generation, clear calls-to-action are embedded throughout the site, encouraging brochure downloads, meeting bookings, and information requests via gated forms. A newsletter sign-up form further supports engagement and nurtures prospective clients.
The platform built on WordPress, ensuring ease of content management, scalable project expansion, and smooth integration of CRM and marketing tools.
