With a move to a new location and a fresh name inspired by the words kinesiotherapy and amie (friend), the Kinamie team needed to redesign and rebrand the client’s outdated website. The original site was not SEO-optimized and lacked modern functionality.
The project aimed to deliver a professional, user-friendly website aligned with the new brand identity, while meeting all safety and privacy standards. Key features included a contact form and appointment scheduler, with full optimization for search engine visibility and accessibility. The target audience consists of individuals seeking both general physiotherapy and more specialized treatments.
The new site needed to reflect the corporate identity, comply with GDPR, and offer valuable content written in clear, non-technical language. It also had to convey reliability and expertise, load quickly across all devices, and guide visitors to take action, whether by contacting the clinic or booking directly through the integrated tool.
